Psychology of Customer Success
Humans don’t think and act like computers. So why are you setting your CS strategy based solely on logic?
Join Customer Success Expert turned Brain-based CS Leadership and Strategy Coach, Rachel Provan, each Wednesday as she pulls back the curtain on how to use Cognitive, Behavioral, and Evolutionary psychology to create positive influence with your customers, and your internal teams.
So if you want to unlock customer-led growth, get buy-in from the C-suite, and skyrocket your career - this show is for you.
Podcasting since 2023 • 28 episodes
Psychology of Customer Success
Latest Episodes
Let's Talk Failure - and why you need it!
Failure happens to all of us. In this episode, we'll delve into the often-feared concept of failure and discover its hidden potential for growth and learning. We'll explore the essential role of mindset, how to differentia...
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Season 1
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Episode 6
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27:43
From Junk Drawer to Revenue Engine: How Psychology Transforms CS Teams
Tired of being treated like the company's junk drawer? Frustrated that executives don't see the strategic value of your CS team? Struggling to get buy-in for the resources and respect you deserve? Rob Zambito, f...
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Season 2
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Episode 1
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47:41
Mind Games: Using Psychology to Boost Customer Success
Have you ever wondered why your customers say they want a result - and then don’t do ANY of the things you tell them to?No, it’s not that they’re lazy or bad-fit customers…You're just not speaking to the way human brains...
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Season 1
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Episode 26
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45:50
When You’re Promoted Above Your Peers
Just got that big promotion and now you're leading your former peers? Feeling overwhelmed by the sudden shift in responsibilities and relationships? It's time to equip yourself with the leadership skills you need to excel in your new role!<...
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Season 1
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Episode 25
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34:59
Helping Sells - Mastering the Art of Consultative Customer Success
Have you ever struggled to get customers to see things your way, even when you know you're right?The problem might be that you're up against some powerful cognitive biases that impact how people process information and make decisions.
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Season 1
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Episode 24
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46:42